The state of translation and localisation in 2023-2024

For businesses that operate globally, creating multilingual content—from websites to email campaigns, social media posts, and more—is necessary for connecting with global audiences. It’s also essential for driving growth. In a recent survey conducted by DeepL and Regina Corso Consulting, an overwhelming 96% of respondents reported a positive return on investment (ROI) from their translation or localization projects, with a notable 65% reporting an ROI of 3x or greater.