Stop the drop: How AI creates and compounds customer loyalty guide

As competitive and economic pressures increase, earning customer loyalty can be harder than ever for brands. Many consumers regularly switch brands despite loyalty program membership or trade down to lower-priced products. But many brands are in denial about this reality with the majority of brand executives believing customers have grown more loyal in recent years compared to just 39% of customers. This disconnect and erosion of loyalty is forcing brands back into costly acquisition strategies when retention efforts have failed, silently undermining margins.